The Audience Is Watching!
The benefits of participation in the Rolex 24 Hours at Daytona with Bullet Racing are plenty.
First in everyone's mind is image. Auto racing is a great way to get your product before the public.
Motorsport is a major news event that earns superb coat-tail reinforcement of your product name in all forms of media. You can count on consistent exposure of your logo in major markets around the country.
In addition to coverage given by print and broadcast sports media, the event sponsors and race promoters put in a great deal of marketing effort and media dollars to ensure that each race and its competitors receives the highest profile.
Your product or company logo is displayed by high-visibility graphics on all printed literature involved with the team, as well as team uniforms, the 18-wheel transporter, and the car itself. TV cameras cannot fail to capture it every time the race car passes the stands.
Bullet Racing has the potential, however, to be much more than a 200-mile per hour billboard...
