Media Exposure
A television audience many sports would trade anything for. With 17 hours of live coverage of the race itself, and countless hours of news and pre-race coverage, the 2009 Rolex 24 Hours at Daytona will be viewed by more than 10 million viewers, while the newsfeeds will reach millions more.
Throughout the lead-up to the race, local, national and international news coverage of the Rolex 24 Hours at Daytona provides tremendous exposure for sponsors' products and services.
It is increasingly difficult to talk to a mass audience. Audience numbers of even five years ago are fragmented and harder to reach today. Motorsport forgoes that market fragmentation with a unifying theme. An enthusiastic market both live and on television are committed to a common cause. The action, thrill and excitement of the most exciting sports cars and the most exciting drivers in the world.
During a broadcast of a race, the camera focuses on the top few cars. In those hours, your company's name is visible throughout the entire show - not zapped away during commercials.
Bullet Racing and your company will challenge for the lead in 2009 - up front, and in front of viewers, too. An in-car camera can add further "focused" exposure to your company or product name in an exciting and high-tech way.
Television advertising is expensive. A motorsport program with Bullet Racing gives you more, for less - more exposure, less cost - to build a marketing campaign around. Here's a way to add to your media mix without breaking the bank...
