Opportunities
To maximize your message as a Bullet Racing Partner, it's not just what happens on the track. It's the combination of all the activities that leaves the desired cumulative effect.
Presence:
o Company logo prominently displayed on the car, transporter, pit equipment, team uniforms, drivers's suit and helmet.
o Team identification (i.e. "the YourCompany-Porsche is leading…").
o Trade show appearances by the race car and team drivers - a "show stopper."
o Product sampling displays.
o Race day/racetrack consumer promotions.
o Showcar promotions/appearances.
Advertising:
o Use of car, drivers and team in TV, radio and print advertising.
o Joint advertising with co-sponsors.
o Advertising spin-off from co-sponsors.
o Track-side advertising.
Personalities:
o Driver autograph sessions at key locations and special events prior to each race, and at the event itself.
o Driver endorsements/spokespersons.
o Driver and team appearances.
Hospitality:
o At-track entertainment for VIPs, distributors, clients, and employees in team hospitality area, complete with catered lunches, refreshments, and give-aways.
o Media remote broadcasts, product sampling, pit and paddock tours.
o Employee incentive programs, using quotas for eligibility to enter contests to win tickets to the race in their market.
o Sales force incentive promotions.
o Dealer/factory/office visits by drivers, team and car.
Promotion:
o Direct mail, coupon books, point of purchase materials themed to racing program.
o Consumer contest - "Racing Team Prize Package" and "VIP Weekend for Two" in each event market.
o Merchandising of branded teamwear via trackside sales, mail order, retail.
o Displays.
o Trade incentives.
Continued…
Publicity/P.R.:
o National media announcement of company involvement with Bullet Racing.
o Charity/media promotions at key retailer or location, with proceeds donated to charity.
o Company logos on all team media material.
o Press releases.
o Press conferences.
o Fan club.
o Community/charity programs.
o Media partner tie-ins.
o Specialized P.R. activities.
o Media giveaways.
Exposure:
o Dedicated team media coverage.
o Race event media coverage.
o At-track audience.
o Team stories in race programs.
o In-car camera focused on company logo.
Shows:
o Car and drivers at trade show displays.
o Auto/motorsport shows.
o Dealer/sales meetings.
o Consumer shows.
Specialty:
o Internal publications/newsletters
o VIP race car rides.
o High performance/safe driving seminars and training programs.
o Driver motivational speeches.
